Inside Rovio – Brand Licensing Stories: Supporting a Blockbuster Film

― Rovio Entertainment

The Angry Birds Movie 2 is in theaters around the world, and thanks to Rovio’s Brand Licensing Unit, excellent Angry Birds licensed products can be found on store shelves around the world as well! Rovio Licensing Director, Magdalena Biernat-Heikkinen, and Principal Designer, Ilkka Heino offer some insight into how the team created unmistakable Angry Birds designs and establish partnerships as varied as iconic lollipop producers Chupa Chups and global clothing retailer H&M. See The Angry Birds Movie 2 in theaters now, and look for The Angry Birds Movie 2 toys, apparel, candy and more on store shelves near you!

#Angry_Birds #brand #licensing #The_Angry_Birds_Movie_2 #retail #fashion

In harvest Pelit 2020

Original source: https://www.youtube.com/watch?v=6RxKJF44M0o

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